attracTV delivers the promise of true interactive TV with engrossing interactive widgets. attracTV combines the needs and expectations of viewers to engage with video in completely new ways, with innovative monetization channels for publishers.
attracTV was founded in January 2008 by Tzahi Sofer and Guy Tomer, who both have broad backgrounds in computer technology and accumulated management experience in several startup companies. The company is based in Tel Aviv, Israel with a representative in the United States. attracTV is a privately held company, backed by Jerusalem Capital and private investors.
