attracTV has partnered with Gigya, provider of social optimization tools for online businesses, to create a live chat vidget powered by Gigya Social Sign-on solution. This vidget, outperforming all previews social solutions for MTV Digital’s recent Video Music Awards online broadcast, allows viewers to sign-in and chat with other viewers via their preferred social network, watch predefined news feeds and update their status in different social networks simultaneously with a single click.
