attracTV partnered with Keshet broadcasting, the leading TV broadcaster in Israel, to deliver a first-of-a-kind interactive experience with the live online broadcast of the “Big Brother” show.
The live, 24/7 broadcast started on November 15th 2009 and is due to continue for 100 days, non-stop. Viewers who watch the live broadcast online, enjoy a wide variety of vidgets, including social tools such as Facebook, Twitter, live chat, live guest chat, info related vidgets such as news alerts, fun stuff like on-screen bubbles game and polls, and much more. After only 30 days from the start of the show, there were hundreds of thousands of hours of viewer interactions with various vidgets and a steep increase in the average viewing time (people who use the vidgets watch 2-3 times more than the average viewers).
In addition, attracTV provided several innovative tools for both the sponsor of the online show (’Osem’ – A major food producer in Israel) and the show’s editors that gives them the ability to alter and push relevant content – whether product advertisement or promotional content – which is directly relevant to real time events happening on screen . Among those tools are dynamic banner ads running along the bottom of the vidgets, live insertion of vidgets and custom-designed vidgets.
