attracTV PRIVACY POLICY
Last Update: July 13, 2009
Somertech Ltd., (d/b/a attracTV) (”attracTV” or “we”) respects the privacy of the Users of its Website and Services (”User” or “you”) and is committed to protect the personal information that its Users share with it.
We believe you have a right to know our practices regarding the information we may collect when you visit our website at the address [http://www.attractv.com] (the “Website”) and/or use the services offered by attracTV, including attracTV Vidget® technology (”Vidget”) and any other features, content, software or applications offered from time to time by attracTV on its Website or on websites that are not owned by attracTV
(”Third Party Sites”) (collectively, the “Services”). The guidelines contained herein apply to your visit or use of the Website and/or the Services.
PLEASE READ CAREFULLY: BY ENTERING OR USING THE WEBSITE AND/OR VIEWING OR USING THE SERVICES, YOU AGREE TO THE TERMS AND CONDITIONS SET FORTH IN THIS PRIVACY POLICY, INCLUDING TO THE COLLECTION AND PROCESSING OF YOUR PERSONAL INFORMATION (AS DEFINED BELOW). IF YOU DISAGREE TO ANY TERM PROVIDED HEREIN, YOU MAY NOT USE THE WEBSITE OR THE SERVICES.
1. Collection of Information
We collect information through your use of the Services and while you are viewing or otherwise using the Website. AttracTV may collect both individually identifiable information (”Personal Information”) and
non-identifiable statistical information (”Non-identifiable Information”).
The Non-identifiable Information may contain, among other things, the Internet Protocol (IP) address, browser language and keyboard language, surfing patterns and similar information. Such Non-identifiable Information is gathered and recorded while you are using the Website and/or the Services.
Personal Information may contain, among other things, your name, address (including email address) and other identifiable information you have provided attracTV voluntarily during the use of certain Services, including Vidgets which are located on Third Party Sites. We may also collect information from external services, such as social networks, according to the terms of use of such services. Each time we will ask you to provide us a certain Personal Information, we will ask for your consent to such collection of Personal Information. We may ease the procedure by allowing you to log-in to your account so that you won’t need to approve each time you use our Services.
2. Usage of Information
The Non-identifiable Information we collect is used mainly to enhance the User experience on our Website, and in order to improve our Services, including our Vidgets. For example, we are using the Non-identifiable Information to determine which areas of the Website or which Services or Vidgets Users like or don’t like based on traffic to those areas on the Website, the Services or the Vidgets. This helps us continue to build better Website, Vidgets and Services for you. We may also use the above-described information to tailor our content to suit your needs and help our advertisers better understand our User’s demographics.
The Personal Information is used to personalize our Users’ experience, thus improving and enhancing such User’s experience. For avoidance of doubt, any Non-identifiable Information connected or linked to any Personal Information shall be deemed a Personal Information as long as such connection or linkage exists.
3. Sharing the Information with Third Parties
We may share any Non-identifiable Information we collect with our partners and advertisers for commercial purposes and in order to suggest our Users products and services which may interest them.
We will not share Personal Information with any third party. Notwithstanding the aforesaid, we may disclose Personal Information in the following cases: (a) to satisfy any applicable law, regulation, legal process, subpoena or governmental request; (b) to enforce these Privacy Policy or the Terms of Service (http://www.attractv.com/tos), including investigation of potential violations of it; (c) to detect, prevent, or otherwise address fraud, security or technical issues; (d) to respond to User support requests, (e) respond to claims that any content violates the rights of third-parties; (f) to respond to claims that contact information (e.g. phone number, street address) of a third-party has been posted or transmitted without their consent or as a form of harassment; (g) to protect the rights, property, or personal safety of attracTV, its Users or the general public; (h) when attracTV is undergoing any change in control, including by means of merger, acquisition or purchase of all or substantially all of the assets of attracTV; (i) pursuant to your explicit approval, in order to supply certain Services you have requested from attracTV; or (j) pursuant to a cooperation with a Third Party Site, according to which our Vidget is embedded in such Third Party Site
(in this case we may share your Personal Information with that specific Third Party Site).
For instructions on how to request a change or a deletion of any Personal Information you have provided AttracTV with, please send an email to: privacy@attractv.com
4. Cookies & Local Storage
When you visit AttracTV’s Website or use the Services, AttracTV may use industry-wide technologies such as “cookies”, Flash and/or Silverlight (there may be others), which stores certain information on your computer (”Local Storage”) and which will allow us to enable automatic sign-in to the Website and Services, convenient browsing and/or general use of the Services. It is easy to prohibit the Local Storage. Most browsers will allow you to erase cookies from your computer hard drive, block acceptance of cookies, or receive a warning before a cookie is stored. In order to erase or disable the Local Storage option in Flash or Silverlight you should use the settings option of Flash/Silverlight according to the specific instructions provided by the technology provider. However, if you block or erase cookies, or change the settings of Flash and/or Silverlight, your online experience may be limited.
We also use certain third-party cookies. These are a different kind of cookies, which are stored in your computer by a Third Party Site, rather than by attracTV. This kind of cookie is updated each time you visit our Website or use our Services, and also when you visit other websites that uses similar cookies.
Third-party cookies only store a Non-identifiable Information, such the WebPages you have visited, the duration of you browsing, etc.
5. Security
AttracTV takes a great care in maintaining the security of your information and in preventing unauthorized access to it through the use of appropriate technology and internal procedures. However, AttracTV does not guarantee that unauthorized access will never occur.
6. Third Party Sites
While using the Website and the Services you may encounter links to Third Party Sites. You may also use the Services from within Third Party Sites. Please be advised that the Third Party Sites are independent sites, and attracTV assumes no responsibility or liability whatsoever for them with regard to privacy matters or any other legal matter. attracTV encourages you to carefully read the privacy policies of such Third Party Sites.
7. Changes to Privacy Policy
The terms of this Privacy Policy will govern the use of the Website and Services and any information collected therein. AttracTV reserves the right to change this policy at any time, so please re-visit this page as often as you wish. In case of any material change, AttracTV will post a clear notice on its Website. Changes to this Privacy Policy are effective as of the stated “Last Update” and your continued use of the Website and/or Services on or after the Last Update date will constitute acceptance of, and agreement to be bound by, those changes.
8. Questions
If you have any questions or comments about this Privacy Policy, please feel free to send us an email to or write to us at: privacy@attractv.com
