Video has become a significant part of the world of online business. Internet television viewing is increasing dramatically. Top-of-the-line network content, together with live sporting events, concerts, etc. is bringing millions of people to spend more and more time viewing programs on their personal computers. Substantial resources are being poured into this effort, and it is proving to be a very viable investment. Audience growth has jumped as viewers have come to appreciate the flexibility of a high-quality, television-like, on-demand, viewing experience.
Advertising is becoming an integral part of this multimedia engagement. Online video viewing is creating new opportunities for publishers and advertisers to grab a pertinent sector of a new market medium.
Somewhere along the line, we have overlooked the fact that these viewers are seasoned computer users who are not satisfied with a static viewing experience. What would happen if we were to bring the power of Internet widgets to this online television experience? Well, attracTV has done it with vidgets.
Vidgets provide to video what widgets have given to the internet. Vidgets give these engaged viewers the capacity to interact with anyone they wish, whenever they wish, just as they do on the internet – while watching professional content. They can use almost any available application such as social interactions (Facebook, Twitter, etc.), gaming, eCommerce, search, data, etc. Vidgets encourage viewers to watch more and naturally monetize their viewing time.
attracTV’s vidget solution adds a totally new dimension to the on-line viewing experience – viewers’ engagement. Whether its social viewing, commercial transactions, searching for program-related information or any other interactive content, viewers have a lots to do and engage with while they watch a video, and it’s all tracked, monitored and analyzed. Publishers and advertisers can fully utilize the interactive patterns of viewers and use this precise information to provide new and innovative monetization channels.
