What do sports fans like more than watching sports? They like talking about sports; gathering more info on sports; replaying the plays; and of course watching more sports. attracTV opens this world to your views. attracTV Vidgets, small, interactive mini-applications overlaid on video content, enable you to insert viewers deep into the online TV sports experience by offering them a vast range of interactive capabilities. From today, watching sports is no longer a passive pastime.
The attracTV Solution
The attracTV web-based Vidgetâ„¢ solution-as-a-service places video-related widgets on the screen allowing viewers to click and engage in a chosen activity during their sports viewing. Publishers and advertisers can leverage the tracking data from these activities to offer viewers additional, revenue-generating targeted offerings.
Using the attracTV vidgets, publishers have an attractive way to repurpose their archived videos of the sports events, creating a unique post-game experience for viewers.
Heat up the action
Whether live or on-demand, attracTV Vidgets raise the bar on online TV sports viewing to a whole new level. By adding a customized and flexible menu to the screen, attracTV opens up a range of additional and fun activities to sports viewers from access to statistical data; to real time updates on other games being played; to chats with other sports fans and much more.
Some of the features you can add to your viewers’ sports experience include:
Proven and in use
Sports viewers are already enjoying the added benefits and fun provided by attracTV’s vidgets. Viewers watching the 2010 NBA season games can select from a variety of customized vidgets enabling them to access game stats; connect to Twitter and Facebook; chat with other viewers; and much more.
