attractv

Situation: -

• C-SPAN has embarked on an aggressive campaign to recruit younger viewers and ramp up its social media presence.
• As part of this campaign, C-SPAN tapped attracTV to deliver a customized interactive solution for its broadcast of the White House Correspondents’ Association Dinner featuring humorous speeches from President Barack Obama and Saturday Night Live head writer Seth Meyers.

Objectives:

• In reaching out to attracTV, C-SPAN’s objectives were to propagate the perception that C-SPAN is social media savvy while turning the event into an opportunity for engagement with viewers.
• By using attracTV, C-SPAN hoped to drive traffic to and keep people on its page for the duration of the event.

Solution:

• C-SPAN and attracTV’s worked together to create a customized interface for the official feed from the dinner, on a dedicated page within C-SPAN.org. The page offered viewers the opportunity to answer poll questions, follow and post to social networks, and view videos from past years’ events while watching the program.

Results:

• The collaboration was an enormous success. Tens of thousands of people logged onto C-SPAN.org during the event, racking up thousands of poll responses, video streams, tweets, and Facebook status updates.
• All told, viewers watched nearly a million minutes of coverage during the event.
• Media around the country touted the feed, with reporters from the National Journal, the Chicago Sun-Times, and many other outlets driving readers to the C-SPAN.org feed of the event.

Testimonial: